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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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Product boxes in CMYK color spectrum in a line
September 18, 2024

Understanding CMYK, RGB, and PMS Colors for Packaging & Branding
Color plays a pivotal role in the world of product packaging and branding. Whether it’s for digital platforms, print media, or packaging, choosing the right color model can significantly impact how a brand is perceived. For many, understanding the differences between CMYK, RGB, and PMS colors can seem daunting, but grasping these concepts is essential…
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woman scanning product label with augmented reality app on phone in store
July 12, 2024

Create Interactive Product Labels with Augmented Reality
Product labeling has come a long way, evolving from static designs to interactive experiences that captivate consumers. In the past, product labels were limited to providing basic information and branding. However, with the advancements in technology, businesses now have the opportunity to use augmented reality (AR) to enhance their labels and packaging. What is Augmented…
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a team designing a product box on a computer in an office
May 17, 2024

9 AI Design Tools for Packaging in 2024
In 2024, artificial intelligence has impacted all industries in some way, and we recognize that AI design tools for packaging are becoming more readily available too. According to the Forbes Advisor survey, 53% of businesses are using AI to improve and perfect their operations across different functions. These design tools offer innovative solutions for creating…
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The Folding Carton Handbook: Sttark's Guide to Carton Setup
April 19, 2024

The Folding Carton Handbook: Sttark's Guide to Carton Setup
Folding carton packaging plays a crucial role in capturing consumer attention and influencing purchasing decisions in a competitive retail space. Folding cartons, with their versatility, functionality, and visual appeal, have emerged as a preferred packaging solution for a wide range of products, from food and beverages to electronics and cosmetics. To create an effective folding…
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O'Douds labels with black background.
January 24, 2024

Rich Black Explained: Choosing The Right Black Ink for Printing
Color accuracy is key to achieving the best look for your brand. Surprisingly, the most critical color to get right in printing is often the most overlooked: black. That’s right! Not all black inks are created equal. How your black colors will look when printed depends on how you build the black colors in your…
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AI-Powered Custom Packaging: A Creative Revolution
October 24, 2023

AI-Powered Custom Packaging: A Creative Revolution
Labels and folding cartons are essential packaging components for a wide range of products, from food and beverages to cosmetics and pharmaceuticals. These packaging elements play a critical role in promoting products, communicating key information to consumers, and influencing purchase decisions. In the past, designers would create labels and folding cartons using manual methods like…
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scented candle design before and after on sttark blog - free label templates
September 11, 2023

How to Use Free Label Templates for Your Products
Your product labels are one of the most important marketing tools you have. They’re the first thing potential customers see, and they can make a big difference in whether or not they choose to buy your product. That’s why it’s so important to create labels that are visually appealing, informative, and professional. However, creating custom…
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5 Latest Trends in Folding Carton Design for Cosmetics and Beauty Products
July 24, 2023

5 Latest Trends in Folding Carton Design for Cosmetics and Beauty Products
Cosmetics and beauty products are a competitive market, and having an innovative folding carton design is a way to stand out from the competition. In this blog post, we will discuss the 5 latest trends in folding carton design for cosmetics and beauty products. We will also provide tips on how to use these trends…
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How To Create a Product Label
May 17, 2023

How To Create a Product Label
Need to create a product label? This is an exciting step! It’s also a very important stage in the process of launching a product. After all, a product label is a valuable piece of marketing collateral—it’s the first thing a customer sees when they’re shopping, whether in person or online. Getting this right can mean…
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How To Export Print-Ready Artwork from Canva in 3 Steps
April 27, 2023

How To Export Print-Ready Artwork from Canva in 3 Steps
Creating print-ready artwork can be a daunting task, especially if you’re not familiar with the process. Fortunately, Canva makes it easy to export print-ready artwork, so you can ensure that your final product looks professional and polished. Not sure how to go about this? Let us walk you through the process! Step 1: Create Your…
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