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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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5 Mistakes To Avoid When Designing Cosmetic Labels
November 21, 2022

5 Mistakes To Avoid When Designing Cosmetic Labels
There are countless cosmetic companies around the country. Pick up any cosmetic product, and you’ll notice it lists all the product details; this is because the FDA requires companies to clearly display product information to consumers. If you’re a local cosmetic startup, be sure to know these five mistakes to avoid when designing cosmetic labels.…
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Whispering Willow Soap Co bath products
July 29, 2022

How to Design Custom Clear Labels
If you’re looking to take your label game to the next level, you might want to consider going clear. Clear labels can do anything. They practically disappear when adhered to glass, giving your product a highly-coveted “no label” look, and they show off the product inside as well. We all know you have a great…
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Sttark's Guide to Printing: Process Color vs. Spot Color
July 15, 2022

Sttark's Guide to Printing: Process Color vs. Spot Color
Printed materials are vital for almost any business out there. Custom labels, product packaging, shipping materials, and more all need to be printed to keep your business running. Whether you’re using an at-home label printer or have upgraded to a professional label printer, you may have noticed color variations between print jobs. This could be…
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Sttark's Guide to Making Print-Ready Designs in Canva
March 10, 2022

Sttark's Guide to Making Print-Ready Designs in Canva
If you’re just starting out your business and working with limited funds, finding an affordable graphic designer is seemingly impossible. Fortunately, there are many amazing (and affordable) freelance designers to be found online, or you can work with free design software. Canva is one of those free online design tools that are incredibly easy to…
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How to Design a Stunning Wine Label
February 28, 2022

How to Design a Stunning Wine Label
Whether bottling wine from your own vineyard, giving bottles as gifts, or marketing a private label wine with your own brand, a well-designed wine label is a must. Connoisseurs, collectors, and casual drinkers alike all have one thing in common: they love a good label. When designing your custom wine label, you’ll need to follow…
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10 Best Places to Design Labels Online
January 11, 2022

10 Best Places to Design Labels Online
Whether you’re a startup or an established brand, an eye-catching label design for your product is a must. While a professional graphic designer who understands your brand and product is key for good product label design, it does not mean that you need an in-house design team. The good news is that there are tons…
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Two floating ice cream containers with vibrant custom tapered labels.
September 29, 2021

How to Label a Tapered Container or Curved Surface
Straight lines and right angles certainly have their place in product packaging, but curved and tapered bottles, cans, and containers are a must for many product types. Designing curved or tapered labels for your products is simple if you know the process to use. In this post, we’ll share step-by-step instructions to ensure the taper…
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November 11, 2020

Ultimate Guide to Creating Your Own Product Label
Getting to the point where you’re ready to create your product’s label is an exciting place to be. It’s also a very important stage in the process of launching a product. After all, a product’s label is one of the most valuable pieces of marketing collateral you have. It’s the first thing a consumer sees…
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Stack of custom stickers
October 22, 2020

Stickers Vs. Labels: What’s the Difference?
If you are looking for a creative way to label your product or promote your brand, you’ve probably found yourself searching for custom labels or stickers–or both. By now you might be wondering, what’s the difference? Essentially, labels and stickers are the same thing. The printing process is identical and labels and stickers function exactly…
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Woman admiring a well designed product label
September 29, 2020

10 Characteristics of a Well-Designed Product Label
With eCommerce and brick-and-mortar store shelves lined with an overabundance of choices, a well-designed product label is your first and possibly best chance to stand out from competing brands. Producing a quality product is just the beginning of building a successful business. You also need to convince shoppers to buy it. And that’s where product…
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